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Perfume Retail Aug, 04 2017

Jo Malone's India debut

Besides their intoxicating scents, what the brand is also known for is their classic Brit packaging in a cream hue accessorised with a silky black ribbon.

By Franchise India Bureau
Jo Malone's India debut

The British fragrance house is in India with their first store in Mumbai's Palladium Mall. It's not just the fragrances that entice you; the store itself is a masterpiece with heritage pieces of furniture and if you need some rejuvenation, you can indulge in a relaxing hand and arm massage at the Tasting Bar. The boutique also has fragrance stylists who can offer sessions on how to combine fragrances, and help you pick.

These minimalistic-but-stunning bottles house potent concoctions that’ll stay on much longer than your average EDP. Plus, you’ll find a whole range of complementary products to go with your scent, like body oils, hand lotions, shower gels and even shampoos.

"Jo Malone London is the epitome of British luxury and style, and we are thrilled to launch in India-a country bursting with history, energy and a genuine love for fragrance," Rohan Vaziralli, General Manager, Estée Lauder Companies India, said in a statement.

Jo Malone London was founded by British perfumer Joanne Lesley Malone from in 1994 and was acquired by Estée Lauder in 1999.

Besides their intoxicating scents, what the brand is also known for is their classic Brit packaging in a cream hue accessorised with a silky black ribbon. One can pick and choose what you think your friend/family would like and they’ll put together a customised box for you.

Related: Godrej Group appoints Ndidi Nwuneli as an additional director

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