The company already has a strong presence in the sugar substitute market.
Zydus Wellness has launched a new variant Sugar Lite, expanding its product portfolio. The company already has a strong presence in the sugar substitute market.
Tarun Arora, Chief Operating Officer and Director, Zydus Wellness, said, "Consumer wanted a sugar substitute but did not want to give up their habit of including sugar in their diet and therefore, we are launching Sugar Lite."
Zydus Wellness, a part of the Ahmedabad-based Zydus Group, is in the process of reaching out to retail outlets. The product has been first launched on e-commerce platforms.
"We are launching two products on e-commerce first, and will then take them to mass general trade. It will be in the personal care space," Arora further stated.