The new store will house the entire product spectrum of SUGAR in a specially-curated brick-and-mortar experience.
SUGAR Cosmetics, one of the fastest growing colour cosmetics brands in the country, has launched its first ever exclusive brand outlet (EBO) in India at Forum Mall, Kolkata.
The new store will house the entire product spectrum of SUGAR in a specially-curated brick-and-mortar experience. Spread across 300 sq ft, the store offers various products ranging from liquid lipsticks to crayons, lip primers to eyebrow definers, setting mist to cleansing water, nail lacquers, blushes, highlighters and more.
Vineeta Singh, CEO, SUGAR Cosmetics, said, "We are extremely happy to announce the opening of our first store here in India. We chose the beautiful city of Kolkata to start off with our first exclusive brand outlet as we received a tremendous response from our first Kolkata kiosk that was launched last November. Since July 2015, when we announced SUGAR in India, we have come a long way and now have a retail presence of 400+ outlets, spread across general and modern trade."
"What sets us apart is the fanatic obsession the team has with crafting products that are a perfect match for the Indian skin tone in every season around the calendar. Over the rest of the year, we will continue to scale our presence aggressively across the length and breadth of India and bring our much-loved range to the doorstep of all our fans," Singh added.