Hotline: 1800 102 2007
Hotline: 1800 102 2007
May, 06 2017

Soulflower announces network expansion to 6000 local stores, retail outlets and pharmacy stores

The natural personal care brand with a portfolio of over 200 products that range from oils to soaps is currently retailed through niche lifestyle stores, malls and e-tailing sites.

Soulflower announces network expansion to 6000 local stores, retail outlets and pharmacy stores

Soulflower, one of India’s leading brand for natural skin and hair products has announced plans to expand its market network to 6000 local stores, retail outlets and pharmacy stores across India.

The natural personal care brand with a portfolio of over 200 products that range from oils to soaps is currently retailed through niche lifestyle stores, malls and e-tailing sites.

Amit Sarda, Managing Director, Soulflower, said, "Non-availability of branded all natural products has been the biggest impediment for growth of the sector. Our market surveys have indicated a strong demand even among segments that were traditionally considered secondary target audiences. We are seeing a distinct shift in consumer preference and a clear change in character of our products from 'aspirational' to 'need based.'

Even among customers who cannot afford organic, an increasing number are beginning to purchase these in limited quantities, especially for use of children. We are hopeful of making strong inroads within a year itself and emerge as the de facto solution at a household level."

He added, "For close to two decades Soulflower has been investing in making products that are one hundred percent vegetarian and free of chemicals such as Paraben, Sodium Lauryl Sulfate (SLS) and others that are harmful to us. Back then the concept was niche and patronised only by the urban elite. However since the middle of the new millennium our sales across segments widened with increasing mass appeal."

Sarda said, "Our objective is to give consumers the benefit of making a choice. There are products in the market that may be non-conducive to the well-being of humans. By taking the expansion route and further penetrating the existing retail markets we aim to become the single largest player in the natural personal care segment in the country."

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Bags & Luggage
      a.     India’s 2nd largest footwear brand which offers the most..
    Locations looking for expansion West bengal
    Establishment year 1981
    Franchising Launch Date 1981
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West bengal
  • Looking for an opportunity helping you to set up your..
    Locations looking for expansion Maharashtra
    Establishment year 1995
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Career Counselling & Brain Programming
    AICPE - an opportunity to be your own boss in education..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2012
    Investment size Rs. 10000 - 50000
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater NAGPUR Maharashtra
  • A worldwide innovator in Orthodox tea fabricating and conveyance, M..
    Locations looking for expansion West bengal
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 10000 - 50000
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Kolkata West bengal
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities