The young consumers aged between 21-38 years will be the target of the new active wear brand.
Actor Sooraj Pancholi will bring his own active clothing brand. He will be launching the clothing line by early next year.
The young consumers aged between 21-38 years will be the target of the new active wear brand. A production company has approached Sooraj to launch his own line of fitness clothing.
Sooraj will be involved in the marketing strategy of the brand. He will also look personally into the designing as well.
Sooraj said, “I am looking forward to this venture. I love the entire space of fitness so having an own line of fitness line will be another different space for me. These days people are a lot more passionate about fitness and what they wear and the fashion space is growing big too.”