Hotline: 1800 102 2007
Hotline: 1800 102 2007
Sep, 12 2019

POPxo brings its private-label beauty collection, foraying into the lucrative beauty segment

The newly launched collection is available in 3 product categories, including skin, bath & body and hair.

POPxo brings its private-label beauty collection, foraying into the lucrative beauty segment

India’s largest community for women, POPxo has introduced its private-label beauty collection. With this, the company has entered into the lucrative and growing beauty segment.

The new range will make everyday beauty fun, effective and 100% fuss-free. It is packed with natural ingredients and is paraben-free, non-toxic and cruelty-free.

Through the new beauty collection, POPxo targets to make its users look good and feel good, every day.

The newly launched collection is available in 3 product categories, including skin, bath & body and hair. It comprises of 17 products.

Priyanka Gill, Founder & CEO, Luxeva Ltd, said, “This is an important launch for us as beauty is a key interest area for our users. We are very excited to enter this large and growing segment. Each product addresses the POPxo core user’s personality, voice and everyday concerns.”

“Our large user base, proven digital market capabilities and data-driven insights into what users are looking for places us in a unique position to successfully create, launch and market DTC brands for millennial women across categories. Our unique marketing approach allows us to dramatically reduce the cost of user acquisition by relying on organic content generated by our team, our users and our Plixxo influencer base,” she added.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Tea And Coffee Chain
    About Us: Started in Delhi’s Lajpat Nagar, ‘How You Brewing’ is..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Quick Service Restaurants
    About Us: The Brew Kitchen is a combination of the best..
    Locations looking for expansion Delhi
    Establishment year 2008
    Franchising Launch Date 2008
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Fine Dine Restaurants
    About Us:  Meal O Drama is an award-winning modern bistro in..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Car Wash / Ceramic Coating / Detailing
    About Us: Auto Herb - a proven business opportunity in Car..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets 20-50
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities