The firm’s portfolio comprises 16 personal care products, including caffeine-infused shampoo, face wash and shower gels. It sells its products on 20 ecommerce websites in India.
MCaffeine, the online run personal care startup has secures Rs. 3.2-crore ($500,000) pre-Series A funding round from a clutch of angel investors.
As per the press statement issued by the company, the round was led by Wazir Advisors founder Harminder Sahni, Mohit Bajaj of startup funding platform Let’s Venture, and Calcutta Angels.
PEP Technologies Pvt. Ltd, which manufactures caffeine-infused personal care products under the MCaffeine brand, will use the money for research and development, building inventory, and expanding its product offerings, besides adopting an omni-channel marketing strategy.
Vikas Lachhwani, one of the co-founders of MCaffeine said, “We are looking to build a brand which reflects the millennial lifestyle and aspirations.”
Launched in 2015 by Lachhwani and Tarun Sharma, the firm’s portfolio comprises 16 personal care products, including caffeine-infused shampoo, face wash and shower gels. It sells its products on 20 ecommerce websites in India.
Sahni said, “MCaffeine, with a team of passionate entrepreneurs, is sure to succeed in this space and emerge as the favourite personal care brand among millennials.”
The company said at least three products, including Neem-Caffeine Face Wash and Silver-Caffeine glow gel, are in the top 10 in their respective categories on ecommerce major Amazon.