Hotline: 1800 102 2007
X
Search Business Opportunities
Sep, 09 2019

Pee Safe forays into men’s intimate hygiene category

The brand, already known for its wide range of women’s hygiene products, will now also enable men to take care of their personal and intimate hygiene.

PeeSafe, a leading hygiene and wellness brand, has announced the launch of its new product called Pee Safe Natural Intimate Wash for men. The brand, already known for its wide range of women’s hygiene products, will now also enable men to take care of their personal and intimate hygiene.

As per a February 2019 report by Mintel, an Indian man spends an average of 42 minutes grooming himself every day and about two-thirds of them are concerned about some aspect of their appearance. The launch of Pee Safe Natural Intimate Wash comes at a time when there is a lot of growth potential in the men’s grooming segment in India.

While bath, beard, body, skin and hair care products are already popular, intimate hygiene is an emerging and promising market.

Srijana Bagaria, Co-Founder, Pee Safe, said, “There has traditionally not been much awareness around grooming and personal hygiene among Indian men. However, this is now changing. Understanding this, and the fact that regular use of soap and body washes can cause itching, irritation and dryness in men, Pee Safe has launched Natural Intimate Wash. The idea is to encourage and help more men to stay clean and healthy to avoid any infections and allergies. The product is composed of ingredients such as tea tree essential oil and witch hazel which help in preventing infections and itching. Our vision is to make personal hygiene a critical part of everyday routine for both men and women.”

Pee Safe’s Natural Intimate Wash is formulated with Ayurvedic ingredients and helps clean and protect their intimate area gently by preserving the natural acidic pH. Understanding how personal hygiene is equally integral to men’s health, Pee Safe has ensured that Intimate Wash is gentle enough for daily use as well.

Comment
image
Related opportunities
  • Ice creams & Yogurt Parlors
    About Us: Gatox Naturals, a venture of Laasya Food Manufacturing Private..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 80
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Superstores
    About Us: It  started in 2015 itself with a good prospect..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About Us:  Inspired by Hong Kong's favorite street food the..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Furniture/Home Decor & Furnishing
    About Us: •SMS Scientific Pvt. Ltd. is well known brand in..
    Locations looking for expansion Maharashtra
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities