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Jul, 06 2018

Nykaa launches exclusive retail portal for men’s grooming

Nykaa currently offers a limited selection of products under men’s grooming on its main portal with the category being one of the fastest growing ones for the firm.

Online beauty retailer Nykaa has launched an ecommerce platform exclusively for men called Nykaa Man as it looks to get a sizeable play into the $1.4-billion men’s grooming market in India.

Nykaa currently offers a limited selection of products under men’s grooming on its main portal with the category being one of the fastest growing ones for the firm.

Nykaa’s move comes a year after other players in the fashion e-commerce space have also extended operations in the men’s wear range including Voonik and Limeroad.

Nykaa Man will offer products across categories of shaving, hair care, grooming kits, bath & body, beard care, sexual wellness and sports nutrition with over 150-200 brands including The Shave Doctor, Kielh’s, Clinique for Men and Beardo among others.

“About 15% of our social followers are men and about 20% of our traffic comes from men and male products,” said Nihir Parikh, chief business officer at Nykaa. A significant focus of the product selection will be on men’s fragrances, luxury skincare and premium natural products as well.

Currently a small category, men’s grooming contributes about 2% of the firm’s overall revenues. However, Nykaa expects the portal to grow to about 10% of the firm’s overall revenues in a couple of years.

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