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Aug, 10 2018

Nirvana Being launches “Stylish and Ergonomic, Sporting Air Pollution Mask, the idMask2,” in India

Introduces a mask for kids and adults to take on India’s Air Pollution crisis, especially for those engaged in active sport or activity

Nirvana Being, producers of innovative products and solutions for protection against indoor and outdoor air pollution, today, announced the launch of idMASK2 for adults and kids.  These sturdy and comfortable activity masks use patented, advanced technology; with electrostatic cloud filters that capture pollution particles from PM2.5 down to PM0.3, with very little breathing resistance.

The masks filter out 95% of particles and the large surface area of the filter aids in comfortable air flow. Though these masks are for everyone, they are devised especially for use while engaging in intensive activities like running, bicycling, soccer, tennis, cricket, golf or any active sport, given their excellent performance.

Commenting on the launch, Mr. Jai Dhar Gupta, Founder of Nirvana Being, said “As a sports person and as a parent, every time my boys or I would engage in sports in Delhi’s air, I would be deeply conflicted/concerned.  Not anymore – with the idMask2, I have been running outdoors again, the past 6 weeks, after a gap of 4 years, and I feel absolutely safe and secure.  Sport is absolutely essential for growth and development; with the idMask2 I am ecstatic that kids and adults will have the highest level of protection - while we work on a broader change to make our ambient air safe again.”

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