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Mar, 27 2019

Myntra expands its range of wearable devices with the launch of Blink Play

Blink Play combines premium audio functionality with advanced fitness tracking features.

Myntra-Jabong has launched a smart hearable device Blink Play, expanding its range of wearable devices. Developed by the company's innovation labs unit, the smart earbuds will be available for Rs 2,250 (exclusive of taxes).

Blink Play combines premium audio functionality with advanced fitness tracking features. The fitness-oriented features offered include calculating key fitness metrics such as steps, distance and calories burnt along with guided audio training sessions for various activities, including indoor runs, cycling and walks. It is also providing leaderboards for users to challenge their friends on fitness tasks and goals.

Blink Play will be made available in five variants including three metallic variants like Carbon Black, Moon Silver and Rose Gold and two designer variants such as Limerick and Tangerine.

Amar Nagaram, Head, Myntra and Jabong, said, "In-house innovation is a very strong working principle at Myntra and Jabong and this has helped us stay ahead as frontrunners at the intersection of fashion and technology. BLINK PLAY combines ultra-premium fitness features on a wearable device through compact design, while also ensuring accessibility and affordability for the masses, thanks to the efforts of our Innovation Labs team that has made this product a reality. It is a fitness guide and coach with its vivid functionality, aiding in wellbeing."

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