MyGlamm is donating every time there is a unique share of this message up to INR 1 Crore to Give India and the Magic Bus India Foundation.
MyGlamm & Lisa Haydon have launched a campaign urging Indian women to end eve-teasing by communicating their confidence by Turning On Their Eyes. This campaign urges women to stand their ground, glaring back every time they receive an unwanted stare from a man.
The #TurnOnYourEyes Campaign is pioneered for the purpose of women’s safety, and aspires to create awareness about the euphemisms that exist within the social and cultural spheres in India, by requesting fellow citizens to reach out to the masses through social media to spread the message and create sentience, to help remain in the nation’s consciousness.
Malaika Mahtaney, CMO, MyGlamm says, “The unwanted male gaze is the first step in what eventually leads to eve-teasing and sexual harassment. We at MyGlamm are launching the #TurnOnYourEyes campaign to empower women and eradicate the problem at the root. To help make this message viral and to make a difference, MyGlamm is delighted to partner with Magic Bus and Give India and donate up to Rs 1 crore to their cause.”
Supporting the cause Lisa Haydon states, "This is a cause I can relate with as I have experienced this and see women experience this around me every day. It’s time we stood our ground with confidence, feeling no shame.”
To help spread this message, MyGlamm is donating every time there is a unique share of this message up to INR 1 Crore to Give India and the Magic Bus India Foundation. Additionally, MyGlamm will also donate with the purchase of every MyGlamm eye make-up products.
While Magic Bus will utilize the donation to focus on getting more girls to complete their secondary education, choose a career and overcome the threats of child marriage, Give India will utilize the donation towards their Violence Against Women campaign.