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Feb, 27 2019

Marico launches healthy products range under Saffola Fittify Gourmet brand

The healthy gourmet products are made with plant-based superfoods enabling consumers to get fit and slim the healthy way.

Marico has introduced a range of one-of-a-kind healthy gourmet products under ‘Saffola FITTIFY Gourmet’. This range has been curated by celebrity Chef Kunal Kapur and created by nutritionists.

The healthy gourmet products are made with plant-based superfoods enabling consumers to get fit and slim the healthy way. They are gluten-free and have no added preservatives, no artificial colors or flavors. The products also provide a 24/7 tracking with ‘Revofit’, a health and fitness app.

Presently, the healthy product portfolio consists of an interesting range of Hi-Protein Meal Soups and Hi-Protein Slim Meal Shakes that contains a blend of five superfoods, including Moringa, Quinoa, Buckwheat, Amaranth and Turmeric.

Sanjay Mishra, Chief Operating Officer (COO), India Sales & Bangladesh Business, Marico Ltd, said, “In a time where health has become a priority, today’s contemporary consumers are making an effort to create a healthy lifestyle through regular workouts or diet. Taking cognizance of this, we have launched the Saffola FITTIFY Gourmet range, designed to seamlessly fit into their daily routine while allowing them to get healthier the right way.”

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