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May, 17 2018

Lotus sues HUL for defaming ad leaked on Social Media

The ad, which was leaked on WhatsApp, allegedly showed Lotus sun screen brand Safe Sun as an “inferior product” compared with HUL’s Lakme Sun Expert, said Mohan Vidhani, the lawyer representing Lotus.

The Delhi High Court disposed of a petition filed by herbal beauty products maker Lotus Herbals against an advertisement by Hindustan Unilever meant for “internal use” that allegedly disparaged its sunscreen lotion.

The ad, which was leaked on WhatsApp, allegedly showed Lotus sunscreen brand Safe Sun as an “inferior product” compared with HUL’s Lakme Sun Expert, said Mohan Vidhani, the lawyer representing Lotus.

Lotus alleged the ad portrayed “a message that the product of the plaintiff is of inferior quality and is not able to protect the skin from the sun rays and hence causing sunburn,” according to court documents.

According to the court order of May 11, the HUL lawyers insisted that the ad was not made public and it was meant for the FMCG giant’s internal use only.

The court disposed of the petition after HUL’s lawyers gave an undertaking that the company would delete the objectionable part whenever the company chooses to make the ad public.

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