Hotline: 1800 102 2007
Hotline: 1800 102 2007
Sep, 20 2019

Lingerie start-up Zivame secures $2.7 mn funding

The new funds will be used for the ongoing and future Zivame store expansion, augmentation of technology, product development and boosting the brand’s omni-channel strategy.

Lingerie start-up Zivame secures $2.7 mn funding

Zivame, the Bengaluru-based lingerie start-up, has raised fresh funding of $2.7 million from investors including Indiblu Investment Advisors, Avendus Capital, and Avezo Advisors.

The new funds will be used for the ongoing and future Zivame store expansion, augmentation of technology, product development and boosting the brand’s omni-channel strategy.

Founded by Richa Kar and Kapil Karekar in 2011, Zivame started out as a marketplace for the lingerie brands. Later, the brand expanded its offerings with activewear, sleepwear, and shapewear. Now, Zivame has its own private label.

Zivame brand is leveraging technology for making lingerie wear in India accessible and affordable and also to educate women about intimate wear.

Zivame has taken an omnichannel route over the years, having about 31 offline stores all over India. The company is further aiming to expand to over 60 stores in a years’ time to all major malls and high streets with a special focus on Tier 1 cities.

As part of a bridge round in March 2019, Zivame had raised funding of Rs 60 crore.

Want to invest in a lingerie franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

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