Hotline: 1800 102 2007
Hotline: 1800 102 2007
Oct, 18 2018

Liberty Lifestyle plans to sell 100,000 bottles of perfumes in 1 year

The company has launched 12 fragrances for both men and women, marking its entry into the perfumes category.

Liberty Lifestyle plans to sell 100,000 bottles of perfumes in 1 year

Liberty Lifestyle, the newly formed lifestyle arm of Liberty Shoes, is planning to sell 100,000 bottles of perfumes in the next 12 months. The company has launched 12 fragrances for both men and women, marking its entry into the perfumes category.

Adesh Kumar Gupta, CEO of Liberty Shoes & Liberty Lifestyle, said, "Perfume is just the beginning. We will expand our product portfolio by the end of the next year. In the next 12 months, we aim to sell close to 100,000 bottles if perfumes."

Initially, the company will sell its products on e-commerce websites such as Amazon, Flipkart, Myntra, Nykaa and Purplle. The company will also sell the perfumes through its own website libertylifestyle.co.in.

As part of the expansion plans, the perfumes will also be available in large format stores like Pantaloons, Lifestyle and Shoppers Stop.

"Liberty Lifestyle will also open a couple of kiosk model stores in a months’ time to sell its products in the malls. As the product portfolio increases, we will start rolling out exclusive stores for Liberty Lifestyle," Gupta stated.

Phillippine Courtiere, Perfumer at Firmenich, the company which has helped Liberty Lifestyle with the new range, said, "We've integrated varied ingredients to create this new range. We have blended spices, white flowers, oudhs with coffee, gourmet notes and fruity tones to project the right mood of the brand and bring out the true Indian essence with a contemporary mix."

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Others Food Service
    About Us: Well established brand with great fan following. Passionate management team..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 720
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Furniture/Home Decor & Furnishing
    ·         ARRIAVE is India’s 1st full home cust..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Bike Maintanance & Repair Services
    ·         The Flyer Tech Automobiles has been establi..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Building Material Stores
    The company was incorporated in the year 1951, a registered..
    Locations looking for expansion Haryana
    Establishment year 1951
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities