Hotline: 1800 102 2007
Hotline: 1800 102 2007
Nov, 03 2017

ITC To Expand Its Skin care Products through charmis brand

ITC has just re-launched Charmis winter cream and the brand will operate in the mass segment

ITC To Expand Its Skin care Products through charmis brand

ITC, Country’s most valuable consumer goods company is extending the newly acquired Charmis brand to a range of skincare products that would compete with Hindustan Unilever’s Pond’s and Nivea, and help scale up ITC’s presence in the high-margin personal-care business.

Sameer Satpathy, ITC’s personal-care products business chief executive said “There are very few brands that have face equity, and women are particularly sensitive to what they apply on their face. Charmis has face equity since it has a lot of nascent goodwill. We will make the brand contemporary and eventually extend it into several categories positioned in the mass segment. The rejuvenation will take place next year. ITC’s acquisition of Charmis in June has been low-key and was not announced. The conglomerate has acquired the rights for South Asia, and some African and Middle Eastern markets”.

Acquired from Colgate-Palmolive, the Charmis cream brand is among the low-profile buyout opportunities the Kolkata giant is betting on to expand its non-cigarette profitability. Categories where ITC plans to extend Charmis could include specialised face washes and applications such as tan removal, day cream, anti-ageing and moisturising lotions.

ITC has just re-launched Charmis winter cream, and the brand will operate in the mass segment the Vivel range will enjoy premium positioning.

An industry executive said the company got the brand ‘dirt-cheap’ as Colgate-Palmolive wanted to remove unfocused brands from its portfolio.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Bike Studio is a first-ever Joint venture between Thailand &..
    Locations looking for expansion Haryana
    Establishment year 2006
    Franchising Launch Date 2010
    Investment size Rs. 20lac - 30lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • RKL is a franchise based sports league – managed by..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 1 Cr. - 2 Cr
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Car Wash / Ceramic Coating / Detailing
    About Us: Founded in 2012, The Car Laundry has been cleaning..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • About Us: Format Investment Brand Fee Space Staff Expected Monthly..
    Locations looking for expansion West Bengal
    Establishment year 2013
    Franchising Launch Date 2014
    Investment size Rs. 2lac - 5lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities