Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 16 2019

Italian men's cosmetics brand WOMO to soon foray into the Indian market

The brand’s entry into the Indian market is part of its global expansion strategy.

Italian men's cosmetics brand WOMO to soon foray into the Indian market

Italian firm Percassi has entered into the exclusive distribution and master franchise agreement with Genesis Luxury, a Reliance Brands company, to introduce the Italian cosmetic brand for men ‘WOMO’ in India. The brand’s entry into the Indian market is part of its global expansion strategy.

Under this partnership, Genesis Luxury will open its first flagship store in Mumbai by the first half of 2020. This store will be offering WOMO products and shaving services of Bullfrog, a barbershop acquired by Percassi in 2014.

Sanjay Kapoor, Founder and President, Genesis Luxury, said, “Indian men have become image conscious and now don’t shy away from paying attention to personal wellness and appearance. It is the perfect time for a brand like WOMO and Bullfrog to enter India because it would make a perfect choice for modern gentlemen. I feel that no brand understands the needs of a modern man and his hectic life better than WOMO and Bullfrog.”

Stefano Percassi, Founder of WOMO, stated, “The agreement signed with Reliance Brands for the launch of WOMO in India is a source of great satisfaction for us. This partnership will allow us to make the most of the multi-channel opportunities in the Indian market, which are well suited to our offer. I am sure this will give a decisive boost to the internationalisation of the brand.”

Presently, WOMO has seven stores, including six in Italy and one in Zurich, Switzerland. It is also available in 29 European countries through the e-commerce channel. 

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Tea And Coffee Chain
    About: Zealong’s latest endeavour a Quick Service Restaurant, Chai Central! Chai..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Haryana
  • Ayurvedic, Herbal & Organic Products
       Amrutveda 20 years of a successful journey in Ayurveda..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2001
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Casual Dine Restaurants
      We still have the passion alive in today’s world, Kulchas..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Vadodara Gujarat
  • Quick Service Restaurants
    New York Chicken’s identity is meant to embody the vision..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities