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Nov, 29 2018

Infinix to add fitness bands to its product portfolio in India

Infinix is planning to expand its product portfolio in India with the addition of fitness bands by the end of next month.

Smartphone maker Infinix is planning to expand its product portfolio in India with the addition of fitness bands by the end of next month.

Anish Kapoor, CEO of Infinix India, said, "Our focus is on bringing in a differentiated portfolio. With our phones too, we wanted to move beyond just camera and battery size. We are looking at bringing in fitness bands by the end of December."

As per a research firm IDC, the wearables market in the country witnessed 66% year-on-year growth to one million units in the June 2018 quarter. 

Transsion, the parent of Infinix, is operating three brands in India, which includes itel, Tecno and Infinix. Infinix is a strong player in markets such as Egypt, Morocco, Indonesia and other parts of Africa and the Middle East.

"India is among our top five markets and we are keen to further consolidate our presence in the Indian market," Kapoor added.

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