Hotline: 1800 102 2007
Hotline: 1800 102 2007
May, 23 2018

Hindustan Unilever Calls Nielsen Data Inappropriate

The local unit of the Anglo-Dutch company, for long considered a good proxy to gauge consumer sentiment across the country’s socio-economic spectrum.

Hindustan Unilever Calls Nielsen Data Inappropriate

Country’s biggest consumer goods firm, Hindustan Unilever Limited has alleged market research firm Nielsen as incorrect indicator in terms of growth and market shares.

"If you look at Nielsen, it is saying in the last three months or last twelve weeks, the demand has gone down. We don't believe those numbers for the simple reason that there are base issues and we firmly believe that Nielsen operates much better when there is relatively stability in the market," HUL's MD Sanjiv Mehta said at an investors call.

The local unit of the Anglo-Dutch company, for long considered a good proxy to gauge consumer sentiment across the country’s socio-economic spectrum, said of its several categories have been growing shares consistently much before Nielsen picked up the trend.

For instance, in the tea category, HUL said it have done exceedingly well for the last several years which reflects in the published results as well. Ditto in the case of home care which the company said has the highest market share it has seen in living memory "It was very visible that we had taken leadership (in tea) as far as the values are concerned, but it took Nielsen a couple of years to reflect it in the shares," added Mehta.

The maker of Rin detergent and Lux soap, however, maintained that in a country as large and varied as India with nearly nine million outlets, Nielsen cannot be taken it as a perfect science and has to be used more as a trend rather than an absolute number. The November 2016 de-monetization and the 2017 rollout of the single producer levy had impacted Nielsen's data, the company added.

For several companies, Nielsen data is crucial especially when the market shares numbers play a role in determining manager’s compensation packages at times. Market analysts also depend on Nielsen data to track consumer product companies’ performances.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Cosmetics & Beauty Product Stores
    Gulnare Skincare offers skin care solutions for the socially conscious...
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 270
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Bike Showroom
    About Us: CREDR is India's largest integrated eco system forused/ second..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Ice Creams & Yogurt Parlors
    About Us:  GoPure Ice-Cream is the premium natural ice-cream made out..
    Locations looking for expansion Rajasthan
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • Bike Rental
    About Us: Dos Wheeler is a leading e-vehicles rental company that..
    Locations looking for expansion West bengal
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 450
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities