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Nov, 13 2018

Himalaya Launches its First Brand Campaign 'Khush Raho, Khushaal Raho'

The company's brand campaign has been conceptualized and executed by an ad agency Chapter Five.

Himalaya Drug Company has unveiled its first Brand campaign, namely 'Khush Raho, Khushaal Raho'. With this campaign, India's leading Wellness company brings to life its vision of 'Wellness in Every Home, Happiness in Every Heart'.

Philipe Haydon, CEO, The Himalaya Drug Company, said, "With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We're extremely proud to unveil the first-ever brand film bringing to life the Vision of Brand Himalaya."

Rajesh Krishnamurthy, Business Director - Consumer Products Division, The Himalaya Drug Company, said, "The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It's a moment of great pride for all of us as we seek to be an integral part of consumers' journey of Wellness and Happiness." 

The company's brand campaign has been conceptualized and executed by an ad agency Chapter Five.

Prateek Srivastava, Founder, Chapter Five, said, "As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people's lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message." 

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