Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 06 2018

Godrej sells Snuggy to Nobel Hygiene to exit baby care space

In 2003, GCPL had acquired the brand from Shogun Diapers, which is one of the three leading players in the Indian baby diaper market with presence mainly in South India.

Godrej sells Snuggy to Nobel Hygiene to exit baby care space

Godrej Consumer Products has sold its diaper brand Snuggy to Nobel Hygiene for an undisclosed amount, exiting the baby care segment that it entered nearly 15 years ago.

In 2003, GCPL had acquired the brand from Shogun Diapers, which is one of the three leading players in the Indian baby diaper market with presence mainly in South India.

“A baby diaper is also one of the most technologically complex product in its price range. With our ability to deliver a consistent, high-quality product for over seven years of manufacturing, we aim to leverage the same expertise for Snuggy,” said Kamal Johari, founder of Nobel Hygiene which is a leader in the adult diaper category with their brand, Friends.

The size of diaper business in India is about Rs 5,500 crore where Procter & Gamble controls nearly half the market with its Pampers brand, followed by Unicharm’s MamyPoko. For Godrej, the category has been a non-focus area since a decade after it switched to higher margin and innovative products under three core categories of household insecticides, personal wash and hair care. GCPL didn’t respond to ET’s query on the deal.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Tea And Coffee Chain
    About Us: CHAI NAGRI" is a one-stop destination for freshly brewed..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ambala Haryana
  • Biker's Accessories
    Two wheeler market size of India is 18 million units..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Extra Curriculum Activities
    About Us: Do you seek India’s transformation by building strong curriculum..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 50000 - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Healthcare & Medical Products
    About Us: Hippnation started as India’s first online powered brand and..
    Locations looking for expansion Delhi
    Establishment year 2020
    Franchising Launch Date 2016
    Investment size
    Space required 150
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater New delhi Delhi
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities