Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 18 2019

German skincare brand Nivea looks to launch customised India products

Through continuous innovations, the skincare brand expects to grow faster in India than the industry in the next five years.

German skincare brand Nivea looks to launch customised India products

German skincare brand Nivea, owned by the Hamburg-based company Beiersdorf Global AG, is looking to launch in India the products customised for tropical and dry weather instead of merely competing in the market on price parameters.

Neil George, Managing Director of Nivea, said, “We are constantly mapping emerging trends and the concept of healthy-looking skin has in fact emerged from the consumers. Indian consumers believe that ‘healthy-looking’ skin captures all their needs, glow, acne-free, smooth, supple, soft, beautiful, et al.”

“This is the aware and involved consumer who drives the consumption trends and behaviour in the country. We have focused our efforts to cater to these specific needs to encourage non-users to adopt Nivea,” he added.

Through continuous innovations, the skincare brand expects to grow faster in India than the industry in the next five years. Nivea has so far invested Rs 350 crore in the country. 

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Clinics & Nursing Homes
    About Us: BABYMOON IVF, your partner in prosperity!! BABYMOON IVF is India’s..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    We are a team of young talented dynamic cooks and..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Millennium Path Lab   Millennium Path Lab is India’s Most advanced, fully..
    Locations looking for expansion Maharashtra
    Establishment year 1979
    Franchising Launch Date 2015
    Investment size Rs. 50lac - 1 Cr.
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Thane Maharashtra
  • Tea And Coffee Chain
    The Coffee Bean & Tea Leaf, a chain of coffee..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2020
    Investment size Rs. 50lac - 1 Cr.
    Space required 700
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities