Business icons R.S. Goenka and R. S. Agarwal have not only established FMCG Major Emami Ltd, but they’ve also earned adequate knowledge and tit-bits of creating niche in complex Indian beauty market.
With an aim to give much productive business lessons to beauty fraternity, Rs 45,000 crore FMCG Major Emami Ltd founders, R S Agarwal and R S Goenka have jot down their years of experiments in ‘Business: The Emami Way’, a powerful work in management literature.
“Through this book, we have endeavoured to capture the business mantras, philosophies and life lessons that we have learnt through our entrepreneurial journey, the invaluable lessons that went on to shape our personal lives and enabled us to carve a unique identity for the Emami Group. Ours is a story of life –long friends who have successfully partnered to build a strong and resilient brand like Emami,” said Agarwal and Goenka.
To pay ode to the success of Rs 45,000 crore FMCG firm, the book launch was attended by attended by eminent business tycoons including R Gopalakrishnan, Author & Corporate Advisor, Sonjoy Chatterjee, Chairman, Goldman Sachs India, Alyque Padamsee, Theatre personality and Ad Guru, Chandra Shekhar Ghosh, MD and CEO, Bandhan Bank, Anjan Chatterjee, Brand Consultant and Entrepreneur, and Bugs Krishna Bhargava, Creative Director, Writer & Actor.
Further, sharing their vision towards jotting down their achievements in the form of ‘Business: The Emami Way’, the legendary businessmen added, “We hope that our experiences will be helpful for today’s entrepreneurs to not only learn lessons on business and management, but also to get a lesson of life to face and withstand the challenges that would come along the road to success.”
A rich repository of entrepreneurial experience, business strategy and vision of two legendary industry doyens, collected in over 50 years of togetherness, etching the success story of Emami Group.
Published by Harper Collins, ‘Business- The Emami Way’ is available at all leading bookstores at Rs499.