Hotline: 1800 102 2007
Hotline: 1800 102 2007
Aug, 20 2018

Emami drops plan to acquire Horlicks, Complan & Glucon-D

Emami will make investment in FMCG startups instead to gain expertise in targeting millennial consumers.

Emami drops plan to acquire Horlicks, Complan & Glucon-D

Deciding to postpone its entry into the food space at the moment, Emami has dropped plans to acquire GSK's Horlicks and Kraft Heinz’s Complan and Glucon-D. The company would instead invest in FMCG startups to gain expertise in targeting millennial consumers, selling through e-commerce firms and modern trade.

Harsha V Agarwal, Emami’s Director, said, “We had considered the acquisition of Horlicks and Kraft Heinz’s portfolio of brands and even went through the brief draft. But after reviewing them, a decision has been taken to not go ahead since we don’t want to enter food business right now. There are more interesting high growth categories for expansion”.

Emami is all set to unveil a premium product line in personal care and health only for online retail sale and large retail chains. The company also focuses on investing in FMCG startups in personal care as well as food and home care where it has no presence. 

Last year, Emami acquired two FMCG startups. At present, it has 30% stake in Helios Lifestyle which owns the male grooming brand ‘The Man Company’ and 26% in Brillare Science, which has premium hair and skin care products for use in salons.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Career Counselling & Brain Programming
    About Us: India’s first Online Career Profiling Internationally Patented Test developed..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 149
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Thane Maharashtra
  • About Us: AHS is the fastest growing hospitality management/branding company in..
    Locations looking for expansion Delhi
    Establishment year 2008
    Franchising Launch Date 2019
    Investment size Rs. 5 Cr. above
    Space required 2090
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Courier & Delivery
    sKart Global Express Pvt Ltd is a technology driven company..
    Locations looking for expansion Haryana
    Establishment year 1983
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Facility Management
    ·         Successfully operating with distributorsh..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities