Hotline: 1800 102 2007
Hotline: 1800 102 2007
Feb, 16 2019

Danone India brings high-protein drink with zero sugar

The product will cater to today's health-conscious consumers seeking the twin benefits of high protein and zero sugar.

Danone India brings high-protein drink with zero sugar

In its endeavor to provide safe and nutritious food to consumers, Danone India has introduced Protinex Lite, a part of the core portfolio of leading adult nutrition HFD (health food drink) brand Protinex. The product will cater to today's health-conscious consumers seeking the twin benefits of high protein and zero sugar.

Protinex Lite has been launched with an aim to address protein deficiency among adults in India. Danone India has pledged to reduce added sugar in its Protinex portfolio by 20% by 2020. 

Protinex Lite brings a high protein health drink with zero sugar for adults. It is specially formulated with nutrients known to help support weight management, active lifestyle, diabetes care and good muscle health.

Himanshu Bakshi, Director, Marketing and HCNS, Danone India, said, "We strive to meet the needs of Indians through health-focused product offerings responding to today's and tomorrow's food trends. The launch of products like Protinex Lite answers to the ever-expanding consumer needs landscape with compelling, differentiated USP (unique selling proposition) of zero sugar and high protein."

"Danone is making concerted efforts to build the importance of protein in muscle health, we truly believe that poor muscle health is a big health concern that Indians need to focus on," he added.

Dr. Nandan Joshi, Head, nutrition science and medical affairs, Danone India, stated, "Some people believe that protein supplements are only for specific medical conditions, which is not true. While some may be more suitable as per one's health needs, not many people are aware of the right amount and type of protein to consume. This is important because meeting one's daily protein requirement is essential to maintain good muscle health."

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Grocery Stores
    Street24 is the fastest-growing chain of convenience stores in India...
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Ad Agencies & Collection Centres
    Bookeventz is India's leading network of trusted venues that provides..
    Locations looking for expansion Haryana
    Establishment year 2012
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Office Equipmet & Supplies
    We have 22 years of experience in the sphere of..
    Locations looking for expansion Delhi
    Establishment year 1996
    Franchising Launch Date 2020
    Investment size Rs. 10000 - 50000
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Ice Creams & Yogurt Parlors
    AUTHENTIC TURKISH ICE CREAM,SERVE WITH TWISTS&TRICKS,CROWD CATCHING,ATTENTION SEEKER,TASTE MORE ..
    Locations looking for expansion West bengal
    Establishment year 2015
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 75
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West bengal
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities