The brand is undergoing a logo change, packaging change, and look and feel change.
Samir Modi, Founder and Managing Director of Colorbar Cosmetics, is revamping its home-grown brand Colorbar Cosmetics. The brand is undergoing a logo change, packaging change, and look and feel change.
The changes to the brand will likely be completed by the end of this year. Colorbar Cosmetics is growing 48% year-on-year and is the third largest player in the Indian beauty cosmetics market.
Samir Modi said, “The brand is undergoing a transformation as I do not believe in being static. I believe only in one philosophy that change is the only constant. And as we are planning to enter the global market, we want to be at par with the international brands. We want the brand to look more premium but without increasing the prices. We want to be the starting step of the luxury.”
“From silver packaging, we are going to a rose gold, copperish packaging and metallic packaging. Stores are going to look more flamboyant now. We are doing a lot of bespoke in the new stores. Customers will be able to make their lipstick or nail-paint and will be able to get their names and faces on the products,” he further added.
The brand is planning to open 20 more brick-and-mortar outlets this year. It will also re-launch its website by the end of September.
Apart from this, Colobar Cosmetics will also introduce skincare and beard products for men in the next two months.