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Sep, 04 2018

Coca-Cola India introduces Minute Maid Smoothie

The launch is a continuation of the company’s efforts to expand its portfolio including ‘Health and Wellness’.

Coca-Cola India has launched Minute Maid Smoothie, a delicious snack that combines the 'Power of 3' ingredients – Fruits, Milk and Nutrients. The launch is a continuation of the company’s efforts to expand its portfolio including 'Health and Wellness'. 

By bringing Minute Maid Smoothie, Coca-Cola India is taking step forward towards its commitment to provide an array of healthy and nutritious beverage choices to consumers.

Minute Maid Smoothie has been designed to suit the Indian palate and respond to demands for a combination of nutritious goodness and taste. Made from locally sourced fruits, the beverage is currently available in a mango and banana variant in 250ml bottles, priced at Rs 30.

Vijay Parasuraman, Vice President, Coca-Cola India & South West Asia said, "Minute Maid Smoothie is an ideal choice for mothers looking for a snack that is tasty, filling and nutritious. We specifically developed this product after listening to mothers and understanding their needs. MM Smoothie contains real mango juice that gives it a great taste kids love, puree of banana which makes it filling, goodness of whole milk that mothers trust and topped up with nutrients such as Vitamin B3, B6, Vitamin E, Zinc and Calcium that play a key role in metabolism and building strength and stamina."

The company will first launch the product in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh. It will further expand the Smoothie range by introducing other popular flavours.

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