Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jan, 08 2020

Beauty salon services app Yes Madam eyes to expand footprint in Tier 2 & 3 towns via franchise model

Yes Madam is looking to move into 150 towns and cities in the next two years.

By News Editor
Beauty salon services app Yes Madam eyes to expand footprint in Tier 2 & 3 towns via franchise model

Yes Madam, the beauty salon services app, is eyeing at expanding its footprint in Tier 2 and 3 towns through the franchise model.

Currently, the start-up has a presence in 15 cities. It is further looking to move into 150 towns and cities in the next two years.

Yes Madam serves around 22,000 customers through the app each month. The company is planning to take this number to 1,00,000 a month in the next 2-3 years.

Mayank Arya, Director of Yes Madam, said, “We started our journey around three years back and are currently present in 15 cities, including Delhi, Gurgaon, Faridabad, Jalandhar and Jaipur. We are looking at moving into Tier 2 and 3 towns and cities through the franchise model.”

Following franchisee model

Of the 15 cities where it presently operates, Yes Madam follows the franchisee model in around seven cities.

The brand’s franchisees basically operate as its technology partners and are responsible for hiring and training of local beauticians to offer services according to the standards set by the company.

Services offered

Currently, Yes Madam ties up with various renowned beauty brands like O3+, VLCC, Lotus and Sara. The start-up claims to provide 100% authentic mono-doses that are either one-time use products or are handed over to the customer as the residual quantity, if any, after availing the service.

“Our competitors are the neighbourhood parlours as well as branded salon and we have often seen that there is a lack of transparency in their pricing as well as products used. So, when we ventured into this field, we wanted to address both these concerns,” Arya stated.

Yes Madam’s website clearly spells out the charges on a per minute basis for the different kinds of services availed. A customer will have to pay Rs 6 a minute for beauty services, while he or she will have to shell out Rs 10 a minute for a massage or makeup. Apart from this, the customer pays for the product used which usually comes in mono-sachet.

At present, the company engages with close to 600 beauticians in the markets that it operates in.

Arya added, “We have completed 3,00,000 bookings till date since our inception and our yearly turnover is around Rs 30 crore. We hope to be able to take this up to Rs 100 crore in the next one or two years, and we are confident of achieving this given that we have a monthly repeat rate of over 70 per cent.”

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Fine Dine Restaurants
    About Us: MOTI MAHAL DELUXE commenced its operations in 1978 and since..
    Locations looking for expansion Delhi
    Establishment year 1978
    Franchising Launch Date 1990
    Investment size Rs. 50lac - 1 Cr.
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Generic Aadhaar proposed to have its Master Franchisee’s in 300..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Others Food Service
    About us: We have a wide variety of sandwiches to tackle..
    Locations looking for expansion Chhattisgarh
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Raipur Chhattisgarh
  • About Us:  We wish to provide you a quick overview about Ceeyen and..
    Locations looking for expansion Tamil nadu
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10000 - 50000
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities