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Jul, 13 2016

back2basics launches an ‘Experiential Farm’ to give visitors a real taste of ‘Organic Products’

The company owns a farm which is spread across 3.5 acres, where consumers can learn about their chemical-free production techniques and pick the products on their own.

back2basics, a Bangalore based organic farming startup, has introduced a unique experience in the field of organic farming, called an ‘Experiential Farm Visit’. This farm visit is the first of its kind in India, which allows an individual or a group of people to visit the farm, experience, pluck, eat and enjoy organic produce with absolutely no commercials involved.

The experiential farm, a mere 20-minute drive from ITPL, Whitefield, houses varieties of both exotic and local produce. Now, consumers can visit their experiential farm and see high-quality organic production, right from seed to harvest. Founded by S Madhusudhan, the company owns a farm which is spread across 3.5 acres, where consumers can learn about their chemical-free production techniques and pick the products on their own. Free farm visits are facilitated once a month for a group of 30 people registered online.

By applying several management techniques to improve current agricultural practices, back2basics is a unique blend of ancient wisdom and modern science. It currently produces 90 plus varieties of fruits, vegetables, greens and cold-pressed oils in the farms spread across close to two hundred acres around Bangalore.

On this launch, Madhusudhan, Founder & Chief Farmer, back2basics, commented, “The reason we decided to launch an experiential farm is because 99.9 per cent of consumers don’t know the source of the organic fruits & vegetables that they buy and consume. People buy their footwear from air-conditioned showrooms but don’t hesitate to buy their fruits & vegetables from the footpaths. By inviting people to come visit our farm, free of charge, we are able to connect the end consumer to the actual producer of their food. This is something no other retailer or aggregator in our space is able to do today.”

Bhairavi Madhusudhan, Idea Cultivator, back2basics also said, “Our goal is to make buying organic vegetables a norm in our segment of households. More importantly, we want to make ‘going organic’ a way of life. Our experiential farm was introduced to add a layer of credibility and honesty to all what we do today at back2basics. Promoting a healthy lifestyle by educating the consumer and their families, through experience, on the benefits of organic farm fresh produce, is the sole objective of our experiential farm visits.”

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