Hotline: 1800 102 2007
Hotline: 1800 102 2007
Apr, 20 2018

babycare startup Mamaearth gets Equity Backing From Shilpa Shetty

It claims to have more than 1 lakh customers and aims to more than double that number by the end of this year.

babycare startup Mamaearth gets Equity Backing From Shilpa Shetty

In its third round of external funding, baby care products startup mamaearth has raised an undisclosed amount in equity investment from Bollywood actress and entrepreneur Shilpa Shetty Kundra.

Founded in 2016 by husband-and-wife duo Varun and Ghazal Alagh, the startup’s product portfolio includes toxin-free body lotions, rash creams, shampoo, body wash, massage oil, and bug sprays for children up to the age of five years.

The baby care startup which is owned and operated by Honasa Consumer Pvt. Ltd also offers non-preservative products for lactation, stress relief and postpartum weight loss for expecting and new mothers.

Shilpa Shetty Kundra said in a statement that the natural and chemical-free nature of the products had contributed to her decision to back mamaearth.in.

The startup has chosen online platforms such as Amazon, FirstCry, Nykaa, Flipkart, Paytm as well as its own website.

It claims to have more than 1 lakh customers and aims to more than double that number by the end of this year.

More than 90% of Mamaearth’s sales take place through online channels. Its products are available at more than 300 stores across Delhi, Mumbai and Bengaluru and the firm plans to expand to 10 cities.

The company had last September raised $1 million (Rs 6.5 crore) in its second round of funding led by Fireside Ventures and other investors.

In December 2016, the company had raised an undisclosed amount in seed funding led by Fireside, besides a clutch of high net-worth individuals.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Tea And Coffee Chain
    About Us: Bean Here is a famous brand of Allahabad which..
    Locations looking for expansion Uttar pradesh
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater ALLAHABAD Uttar pradesh
  • Sweetshop
    About Us: Chhappan Bhog is a reputed name in premium quality..
    Locations looking for expansion West bengal
    Establishment year 1981
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
  • About Us: "SHISHURANJAN" is one of the oldest Toy sellers of all..
    Locations looking for expansion Rajasthan
    Establishment year 1975
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Jaipur Rajasthan
  • Others Food Service
    About Us: Tempteys is India's first dedicated Cold beverage cafe serving..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities