Hotline: 1800 102 2007
Hotline: 1800 102 2007
Aug, 17 2018

Baba Ramdev’s Patanjali faces slowing sales amid challenges from rivals

Patanjali Ayurved is facing slowdown in its sales as rivals are launching natural and herbal products.

Baba Ramdev’s Patanjali faces slowing sales amid challenges from rivals

Patanjali Ayurved’s sales stalled during the past 12 months amid challenges from rivals. They are launching natural and herbal products to counter the challenge of the Baba Ramdev-led company.

According to data from Kantar Worldpanel, a global consumer research firm, Patanjali’s sales volumes grew 7% during the six months ending March 31, 2018, compared to 22% in April-September 2017. SK Tijarawala, spokesperson at the Haridwar-based company, said, “Patanjali has been the biggest disruptor in FMCG space. As the brand is established and consistently growing, in terms of both shares and retail shelves, our growth is realistic and in sync with other FMCG companies”.

By launching more than two dozen mainstream FMCG products, Patanjali’s annual sales have doubled every year since 2013 to touch Rs.10,500 crore. Patanjali’s success acted as a catalyst for herbal, ayurvedic and natural products.

“We are strengthening our management structure and supply chain to address global expansion. This will result in another phase of our growth driver status in the FMCG marketplace, both in value and volume terms”, Tijarawala further said.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Designer Jewellery
    About Us: Flaunt Basket is a popular brand offering fashionable silver..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • About Us: NashJack, a VB Group venture was founded in 2011...
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Multi Cuisine Restaurant
    About Us: In Hungary, one of the most popular types of..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: As a Montessori preschool integrated with daycare, Bambino offers..
    Locations looking for expansion Kerala
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Thiruvananthapuram Kerala
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities