Artemis Hospitals and WATConsult launch a campaign to highlight the importance of pledging organs
Artemis Hospitals and WATConsult, the digital and social media agency from Dentsu Aegis Network India launched #GetSecondLife, on the occasion of ‘World Organ Donor Day’, 13th of August.
#GetSecondLife portrays ‘organ donation’ as an act of not just giving a new life to the recipient but also a second life to the donors. It attempts to pitch to potential donors 'a second chance on life' - to live the journey once again with a myriad of dreams, choices, relationships and adventures that they may have missed because of their stressful lives.
The campaign video revolves around the fact that a part of your body can give you a chance to live on in some form even after you have moved on. So pledge your organs as a second life awaits you.
Rajiv Dingra, Founder, and CEO, WATConsult said, “#GetSecondLife is a need of the hour initiative because we all plan the best for us to live a healthy and a memorable life but sometimes, life just ends too soon. But when you pledge an organ, you gift yourself another chance at life. You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”
Dr.Devlina Chakravarty, MD Artemis Global Life Sciences said, “#GetSecondLife talks to potential donors, urging them to give this gift of life, not only to the recipients who will benefit but to themselves. By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again. In this drive, we urge you to not only pledge your organs but, also lend your voice of support to make the movement bigger.”