Hotline: 1800 102 2007
X
Search Business Opportunities
May, 01 2019

Amway introduces Nutrilite DHA Yummies to strengthen kids nutrition portfolio

The company’s launch is aimed towards supporting the nutritional gap of omega-3 fatty acids and vitamin D in children of age 5 years and above.

Amway India, the direct selling FMCG company, has unveiled Nutrilite DHA Yummies. The company’s launch is aimed towards supporting the nutritional gap of omega-3 fatty acids and vitamin D in children of age 5 years and above.

Coming in a soft gel format, Nutrilite DHA Yummies is available in yummy tangy orange - citrus lemony flavor.

Sundip Shah, Chief Marketing Officer of Amway India, said, “At INR 401 crores, the kids’ vitamin and dietary supplement market is still at a nascent stage and promises strong growth potential. In line with our commitment of offering highest quality products, Nutrilite DHA Yummies is an addition to our existing range of supplements for kids.”

“Nutrilite DHA Yummies is presented in a kid-friendly format with an appealing flavor. With this latest addition to the range, we aim to revolutionize the consumer experience and transform the category,” he added.

Ajay Khanna, Category Head, Nutrition & Wellness at Amway India, stated, “Nutrilite DHA Yummies leverages Amway’s long-standing legacy of bringing the highest quality nutritional supplements. We are excited to introduce this in the market and further expand our product range.”

“In order to maximize reach and engagement with consumers, we are planning a digital campaign targeted at the parents of the children of age 5 years & above. We will also be conducting regional events to further educate Amway direct sellers and the customers about the product. We are confident that Nutrilite DHA Yummies will receive an enthusiastic response from the market,” he also said. 

Comment
image
Related opportunities
  • Robotics & Technical Training
    About Us : We would like to introduce ourselves as an..
    Locations looking for expansion Maharashtra
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Fashion accessories - Men
    About Us: Established in 1997, Pratibha Syntex is strongly known for..
    Locations looking for expansion Madhya pradesh
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Indore Madhya pradesh
  • About Us: WaitLessBuzz is India's foremost Queue Management System, that connects..
    Locations looking for expansion Karnataka
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size
    Space required 10
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Bangalore Karnataka
  • Fine Dine Restaurants
    About Us: Virasat, as the name inspires a legacy works towards..
    Locations looking for expansion Rajasthan
    Establishment year 2006
    Franchising Launch Date 2006
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 4000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities