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May, 01 2019

Amway introduces Nutrilite DHA Yummies to strengthen kids nutrition portfolio

The company’s launch is aimed towards supporting the nutritional gap of omega-3 fatty acids and vitamin D in children of age 5 years and above.

Amway India, the direct selling FMCG company, has unveiled Nutrilite DHA Yummies. The company’s launch is aimed towards supporting the nutritional gap of omega-3 fatty acids and vitamin D in children of age 5 years and above.

Coming in a soft gel format, Nutrilite DHA Yummies is available in yummy tangy orange - citrus lemony flavor.

Sundip Shah, Chief Marketing Officer of Amway India, said, “At INR 401 crores, the kids’ vitamin and dietary supplement market is still at a nascent stage and promises strong growth potential. In line with our commitment of offering highest quality products, Nutrilite DHA Yummies is an addition to our existing range of supplements for kids.”

“Nutrilite DHA Yummies is presented in a kid-friendly format with an appealing flavor. With this latest addition to the range, we aim to revolutionize the consumer experience and transform the category,” he added.

Ajay Khanna, Category Head, Nutrition & Wellness at Amway India, stated, “Nutrilite DHA Yummies leverages Amway’s long-standing legacy of bringing the highest quality nutritional supplements. We are excited to introduce this in the market and further expand our product range.”

“In order to maximize reach and engagement with consumers, we are planning a digital campaign targeted at the parents of the children of age 5 years & above. We will also be conducting regional events to further educate Amway direct sellers and the customers about the product. We are confident that Nutrilite DHA Yummies will receive an enthusiastic response from the market,” he also said. 

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