Hotline: 1800 102 2007
Hotline: 1800 102 2007
Mar, 17 2018

Amway India targets Rs.125 Cr Revenues by 2020 With New Range

The Nutrilite Traditional Herbs range comprises 4 products Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki and Haritaki.

Amway India targets Rs.125 Cr Revenues by 2020 With New Range

Direct selling FMCG company Amway India is aiming to generate Rs.125 crore revenue from the recently launched 'Nutrilite Traditional Herbs Range', which has substantially expanded its nutrition and wellness product portfolio.

Chandra Chakraborty, Regional Manager, Eastern Region, Amway India said, "Our nutrition and wellness product portfolio has been enlarged with the launch of 'Nutrilite Traditional Herbs Range', backed by the best of nature and the best of science. The new range is targeted to yield revenue of Rs.125 crore by 2020.”

Chakraborty said the Vitamins and Dietary Supplements (VDS) market size is Rs.8,400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs.2,400 crore which is 28% of the category.

He said, Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017.

The Nutrilite Traditional Herbs range comprises 4 products Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki and Haritaki.

Ajay Khanna, Category Head - Nutrition and Wellness, Amway India, said the new wellness product range from Nutrilite is based on Indian traditional wisdom that addresses the day-to-day physiological challenges.

Khanna said, Nutrilite contributes over 50% to the total turnover.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Bars, Pubs & Lounge
    About Us: Sizzante is a landmark of veg/ non-veg Sizzlers. The..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater ahmedabad Gujarat
  • Quick Service Restaurants
    Format Investment Brand Fee Space Staff Exp. Monthly Sales Pro..
    Locations looking for expansion Karnataka
    Establishment year 2018
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
  • Cosmetics & Beauty Product Stores
    Headquartered in Hyderabad and established in 2014, Neoskin is advanced..
    Locations looking for expansion Haryana
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    About Us: Chaat Adda is a unique concept where we serve..
    Locations looking for expansion Madhya pradesh
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities