Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 18 2019

Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus

The new calcium supplement provides essential nutrition to support and maintain healthy bones when taken as part of a well-balanced diet.

Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus

Amway India, India’s largest FMCG direct selling company, has announced the launch of the enhanced version of the calcium supplement, Nutrilite Cal Mag D Plus. Coming from the world’s number 1 selling vitamin and dietary supplements brand, Nutrilite, the new calcium supplement provides essential nutrition to support and maintain healthy bones when taken as part of a well-balanced diet.

With the promise to bring The Best of Nature and The Best of Science, Nutrilite Cal Mag D Plus is packed with one of nature’s most concentrated botanical source of calcium i.e. the algal source which is harvested from the sea of Iceland. 

Dr. Kevin Gellenbeck, Senior Research Scientist, Nutrilite Health Institute, Amway, said, “Calcium is one of the key micronutrients that is needed to support important functions in the human body that goes beyond just healthy bones and teeth. While food is the best source, a high-quality dietary supplement can help fill the nutrient gap in our modern diet. Therefore, the Nutrilite Cal Mag D Plus is a valuable addition to our existing portfolio of Nutrilite products as it offers a unique combination of 5 essential nutrients to support bone building and maintenance processes. In our quest to offer the best from nature, we have procured plant-based calcium from an algal source and additional vitamin D to promote calcium absorption, as well as added zinc, manganese and magnesium, making Cal Mag D Plus more effective calcium supplement.”

Ajay Khanna, Category Head (Wellness), Amway India, stated, “Calcium supplement market in India is pegged at INR 632 crore in 2018 and has been growing at a CAGR of 12% in last 5 years. The market holds huge potential with increasing awareness on the need for supplementation and increasing demand for high-quality nutrition products. We are excited and confident that the product range is going to resonate well with our discerning consumers of food supplement. With Nutrilite Cal Mag D Plus, we target over 11% share of calcium supplement market in the first year.”

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Multi Cuisine Restaurant
    About Us: In Hungary, one of the most popular types of..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Career Counselling & Brain Programming
    About Us:  Allegiance Educare is an ISO Certified Career Counselling Company started..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 50000 - 2lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Kitchen Appliances / Cookware
    About Us: Sunblaze, a brand corresponding with the supremacy and credibility..
    Locations looking for expansion Haryana
    Establishment year 1992
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • About Us: Kharya’s Brijwasi sweetshop cum restaurant chain started with an..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities