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Jan, 07 2019

Amway India launches "Attitude Be Bright Herbals" range, entering the herbal skincare market

The company has set a target of Rs 45 crore sales by 2022.

Amway India, FMCG direct selling firm, has launched the "Attitude Be Bright Herbals" range, foraying into the Rs 2,000 crore herbal skincare market. The company has set a target of Rs 45 crore sales by 2022.

This launch follows the introduction of the Nutrilite traditional herbal range of products in 2018. Amway aims at garnering sales of Rs 45 crore in the next three years.

Anshu Budhrajam, CEO of Amway India, said, "The Indian herbals segment offers a huge potential and we are focusing on tapping it by developing and introducing innovative and distinctive quality products with our existing categories."

"The launch of Attitude Be Bright Herbals is our latest innovation in the beauty segment that is set to revolutionise the market," he added.

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