The company targets a growth of 18% of its popular skincare global brand ‘Artistry’ in India in the next one year.
Amway India reinforces its focus on the Indian premium skincare segment with the tremendous growth opportunity offered by the premium skincare market. The company targets a growth of 18% of its popular skincare global brand ‘Artistry’ in India in the next one year.
Artistry, India’s Number 1 premium skincare brand from Amway, received a phenomenal response to the launch of yet another revolutionary product, Artistry Intensive Skincare Advanced Vitamin C+ HA Formula, an advanced 30 days power shot. A combination of 100% Pure Vitamin C powder and the extract of Acerola Cherry sourced from approved Nutrilite Organic farms, Artistry Intensive Skincare Advanced Vitamin C + HA (Hyaluronic Acid) is clinically tested to reduce expression lines leaving the skin looking plum, youthful and fresh.
Anshu Budhraja, CEO, Amway India, said, “With a strong focus on the beauty category and the premium skin range, Artistry has been contributing a double-digit growth and grown to become the leading brand in the premium skincare segment in India. Backed by five decades of research, all Artistry products are developed using the best ingredients, exclusive technologies and formulations that have raised the bar for performance, personalization and safety. Artistry’s new Intensive Skincare Advanced Vitamin C+ HA Formula is one such differentiated product and is the first of many personalized skin care solutions that are scheduled to be launched in India. With a strong product line-up, we expect Amway’s beauty category to register a 12% CAGR over the next 5 years.”
Anisha Sharma, Vice President (Beauty, Personal Care & Communities), Amway India, stated, “Fine lines from ageing is a common problem that women face as they age. Every day, unstable molecules known as free radicals result in deep expression lines, damaging the skin’s support structure. Vitamin C is critical for keeping this structure strong, firm and healthy-looking. Artistry Intensive Skincare Advanced Vitamin C + HA Formula is packed with the goodness of pure Vitamin C, one of the best-known antioxidants, and Hyaluronic Acid (HA), also known as a water magnet that keeps the skin’s moisture intact, giving a smooth and plump look. The product has been very well received worldwide and we are confident that it will be the most sought-after product for achieving youthful-looking skin in India as well.”