With this new launch, the company targets to bring the much-needed behavioural shift and awareness about hand hygiene among Indian consumers.
Amway India has unveiled Persona Germ Protection and Moisturizing Liquid handwash, entering into the hand wash segment. The new liquid hand wash is developed in the country for Indian consumers.
The hand wash provides effective germ protection, besides offering gentle nourishment and moisturization by Aloe vera. It is safe, efficacious and environment-friendly, being free from paraben, sulphate and triclosan.
With this new launch, the company targets to bring the much-needed behavioural shift and awareness about hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual.
Sundip Shah, Chief Marketing Officer of Amway India, said, “The health and hygiene segment, especially the hand hygiene segment has seen tremendous growth in India, with the liquid hand wash category witnessing a double-digit growth in the last 5 years. Liquid hand wash is more convenient, less messy and more hygienic than soaps. With our Amway direct sellers base, we are aiming for a deeper product penetration esp. in tier II &III cities and we are confident that Amway direct sellers will play a crucial role in spreading awareness about the importance of hand washing for a healthy life."
Anisha Sharma, Category Head (beauty & personal care), Amway India, added, “With several public and private campaigns on health and hygiene, more consumers are becoming aware of the benefits of maintaining good personal hygiene, especially hand hygiene. They are looking for a product which gives them complete germ protection, without drying their hands. We are addressing this need by providing effective germ protection with the goodness of a nourishing herbal ingredient like Aloe Vera which softens and moisturises the skin.”