Hotline: 1800 102 2007
Search Business Opportunities
Nov, 03 2018

Amway India forays into air purifier market by launching 'Atmosphere Drive'

The firm has identified passenger vehicles purifier as the first product within the category.

Amway India, the country's largest FMCG direct selling company, has launched 'Atmosphere Drive', expanding its consumer durables by foraying into the air purification category. The firm has identified passenger vehicles purifier as the first product within the category. 

The company said, "Amway has launched India's first and only Car Air Treatment System with the Allergy UK Seal of Approval Atmosphere Drive. With a Clean Air Delivery Rate (CADR) of 30m3/hr at its max speed, the Atmosphere Drive system purifies the air and reduces three hundred and 13 different gaseous contaminants."

Amway launched the product after recognizing the ever-increasing need for an effective air purifier for passenger vehicles. It bought India's first and only Car Air Treatment System with the Allergy UK Seal of Approval ATMOSPHERE.

Sundip Shah, Chief Marketing Officer, Amway India, "The ever-increasing pollution and worsening air quality has acquired threatening proportions in India. In fact, the air quality inside a car can be up to 15 times worse than the air outdoors3. With many people spending a lot of time in the car during their daily commute, the launch of the ATMOSPHERE DRIVE will prove to be an essential requirement for all commuters in India in the coming years. We are quite bullish about the growth of the ATMOSPHERE DRIVE and aim to capture a major share of the car air purifier market share in India."

Ajay Khanna, Category Head, Nutrition & Wellness, Amway India, said, "The Atmosphere Drive Car Air Treatment System is a world-class, self-installed in-vehicle air treatment system that leverages the proven Atmosphere brand filtration technology to provide users with safer air inside their vehicles. Using its unique three-in-one filter, the unit maintains a high level of industry performance by effectively removing 99% of airborne particles."

Related opportunities
  • Slimming Center
    About Us: VIBES is Asia's leading chain of Slimming, Beauty, Skin,..
    Locations looking for expansion New delhi
    Establishment year 2005
    Franchising Launch Date 2015
    Investment size Rs. 50lac - 1 Cr.
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New delhi
  • Others Dealers And Distributors
    About Us: JanaJal is a unique ATM, conceptualized by the Supremus..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us:  My Stone Garments is an online fashion store for..
    Locations looking for expansion Andhra pradesh
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 50 K - 2lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater PRODDATUR Andhra pradesh
  • Chocolate Stores
    About Us: It was established in 2007 in India and originates..
    Locations looking for expansion Delhi
    Establishment year 2007
    Franchising Launch Date 2008
    Investment size Rs. 30lac - 50lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities