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May, 03 2019

Amorepacific Group brings beauty brand Etude House to India

The brand will be exclusively available through beauty retailer Nykaa.

Amorepacific Group (Amorepacific), the largest global beauty company headquartered in Korea, has introduced Etude House in India. The brand will be exclusively available through beauty retailer Nykaa.

Lee Chang-kyoo, Head of Amorepacific’s Group Strategy Unit, said, “The Indian beauty market is growing by nearly 10 percent every year and this fast growth is driven by millennial customers with increasing disposable incomes and growing interests in global beauty. We see tremendous potential in India to support our goal of strengthening the experience of Asian Beauty in the region.”

“With the launch of Etude House, we seek to offer the best beauty experience to our Indian customers – with products that are backed by over 70 years of studies in natural ingredients and world-class innovative technology. In 2019, we plan to boost our brand operations through online channels,” Lee Chang-kyoo added.

Nihir Parikh, Chief Business Officer, Nykaa, stated, “Over the last two years Nykaa brought Korean beauty to India, introducing customers to their unique innovations and ingredients. The category has been a great success with our customers, who are keen to experience such global trends.”

“To continue to offer our customer the best of beauty, we are very excited to launch the playful and quirky K-beauty brand Etude House, exclusively on Nykaa with its innovative and fun products across makeup and skincare,” he further said.

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