Hotline: 1800 102 2007
X
Search Business Opportunities
Jan, 24 2018

VLCC Forays Into Men's Grooming Eyes Rs 100 Crore

The current range, which includes face wash, face scrub, shaving gel and moisturizer, is available in retail stores across India.

Beauty and wellness firm VLCC today said it has entered into men's grooming segment with the launch of 'Ayush Men' and is eyeing Rs 100 crore revenue in three years from the category.

The current range, which includes face wash, face scrub, shaving gel and moisturiser, is available in retail stores across India.

VLCC Personal Care Chief Business Officer M V Natarajan said “We are looking to garner 20 per cent of product sales from the newly entered segment and revenue of Rs 100 crore in three years.  With men paying more attention to their appearance and skin than ever before, the market for men's grooming in India is expected to grow at a CAGR of over 17 per cent through 2020.”

According to an Assocham report, the male grooming industry is expected to touch Rs 35,000 crore in next three years from current Rs 16,800 crore, due to rising aspiration among men to look better and rapid urbanisation.

Interestingly, men in the age group of 25-45 outpace women in spending money on grooming and personal care products, the report noted.

Comment
image
Related opportunities
  • Beauty Salons
    About Us: Cut & style is one of the finest and..
    Locations looking for expansion New Delhi
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater DELHI New Delhi
  • Casual dine Restaurants
    Café Udupi Ruchi, is a restaurant which will provide the..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Rural District Karnataka
  • Ice creams & Yogurt Parlors
    About Us: Makers of Milkshakes thrives on the cravings of the..
    Locations looking for expansion Telangana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Hyderabad Telangana
  • About Us: Established in 2017, Headphones Lounge is trendiest addition in Nightclub,..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities