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Aug, 29 2016

TRESemme uplifts glam quotient at Lakme Fashion Week with Jacqueline Fernandez

Bollywood diva and TRESemmé India brand ambassador, Jacqueline Fernandez sizzled as showstopper in a black herringbone patterned silk jacquard, draped knee length dress.

International hair care brand TRESemmé, sizzled the ramp at Lakmé Fashion Week Winter/Festive 2016. The brand, in association with designer Ashish N Soni, gave a contemporary spin on volume, it was inspired from iconic women donning voluminous hair across the decades. The show offered an interplay of black and white prints on fitted yet boxy silhouettes as well as oversized, exaggerated cuts.

Bollywood diva and TRESemmé India brand ambassador, Jacqueline Fernandez sizzled as showstopper in a black herringbone patterned silk jacquard, draped knee length dress. It was an exaggerated full embroidered sailor collar worn under a neoprene evening coat with tone on tone embroidered sleeves, and rocked the beehive blow out hair.

The show was infused with volume, whether it was in the clothes, hair style, makeup or music. TRESemmé hair expert Daniel Bauer created iconic hair styles showcasing the volume revolution right from 60s to present day.

“Voluminous hair along with iconic hairstyles go way back in history. Being an international hair care brand we’ve brought in a variety of runway styles and volume remains a common thread to recreate these. Even today, volume is a blazing trend on the international runways and our show with Ashish Soni is an effort to revisit the concept of ‘Volume’ with a modern twist, “said Srirup Mitra, General Manager, Hair Care, Hindustan Unilever Limited.

Jacqueline, the new TRESemmé brand ambassador, who set the stage on fire said, “I’m excited that I could start my journey with TRESemmé on such a grand platform as a showstopper for this show! The exaggerated hair style Daniel has created perfectly complements my outfit. This voluminous hair is super fun to carry and adds a bit of the 70s’ pop to my look.”

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