Hotline: 1800 102 2007
X
Search Business Opportunities
Feb, 01 2017

​Sri Sri Ayurveda plans to enter the organic food and home care items' market

Sri Sri Ayurveda had recently launched its health drink brand Ojasvita, endorsed by Olympic silver medalist P V Sindhu and National badminton coach Pullela Gopichand and it is looking to extend the brand to cookies.

Sri Sri Ayurveda, the FMCG arm of Sri Sri Ravi Shankar's Art of Living Foundation, is planning to scale its business by launching masala, home care items, organic food and staples.

The company currently has 30-35 products ranging from shampoos, creams, toothpaste, soaps, honey and ghee among others.

Tej Katpitia, Chief Marketing Officer, Sri Sri Ayurveda, said, "We have a lot that is planned, a lot that is in innovation stage for this year."

The Bengaluru-based company had recently launched its health drink brand Ojasvita, endorsed by Olympic silver medalist P V Sindhu and National badminton coach Pullela Gopichand and it is looking to extend the brand to cookies.

The company, which has three factories at present, is targeting the toothpaste and health snacks space in particular to capture growth and are also looking to increase brand presence in metros and modern retail.

Katpitia added, "Going forward, our health drinks and toothpaste, these are two areas we are going to focus and get it to as many people as possible."

He said, "We definitely want to increase our availability through franchises, retail and modern trade. That is something on cards this year."

Comment
image
Related opportunities
  • Others Food Service
    About Us: Tandoori Trumpets is a chain of casual dining restaurants..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Skills / Personality Development
    About Us: Twin Win Academy Franchisee: Must Have: An interest and passion for..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Delhi
  • Quick Service Restaurants
    Looking for your own lucrative business in ever growing fast..
    Locations looking for expansion New Delhi
    Establishment year 2009
    Franchising Launch Date 2012
    Investment size Rs. 10lac - 20lac
    Space required 200 - 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Rajouri New Delhi
  • Preschools
    About Us: Education is the backbone of any country and we..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities