Hotline: 1800 102 2007
X
Search Business Opportunities
May, 06 2017

Soulflower announces network expansion to 6000 local stores, retail outlets and pharmacy stores

The natural personal care brand with a portfolio of over 200 products that range from oils to soaps is currently retailed through niche lifestyle stores, malls and e-tailing sites.

Soulflower, one of India’s leading brand for natural skin and hair products has announced plans to expand its market network to 6000 local stores, retail outlets and pharmacy stores across India.

The natural personal care brand with a portfolio of over 200 products that range from oils to soaps is currently retailed through niche lifestyle stores, malls and e-tailing sites.

Amit Sarda, Managing Director, Soulflower, said, "Non-availability of branded all natural products has been the biggest impediment for growth of the sector. Our market surveys have indicated a strong demand even among segments that were traditionally considered secondary target audiences. We are seeing a distinct shift in consumer preference and a clear change in character of our products from 'aspirational' to 'need based.'

Even among customers who cannot afford organic, an increasing number are beginning to purchase these in limited quantities, especially for use of children. We are hopeful of making strong inroads within a year itself and emerge as the de facto solution at a household level."

He added, "For close to two decades Soulflower has been investing in making products that are one hundred percent vegetarian and free of chemicals such as Paraben, Sodium Lauryl Sulfate (SLS) and others that are harmful to us. Back then the concept was niche and patronised only by the urban elite. However since the middle of the new millennium our sales across segments widened with increasing mass appeal."

Sarda said, "Our objective is to give consumers the benefit of making a choice. There are products in the market that may be non-conducive to the well-being of humans. By taking the expansion route and further penetrating the existing retail markets we aim to become the single largest player in the natural personal care segment in the country."

Comment
image
Related opportunities
  • Others Food Service
    About Us: Frosty Bee brings you the opportunity of Icecream, thickshake..
    Locations looking for expansion Andhra pradesh
    Establishment year 1975
    Franchising Launch Date 2012
    Investment size Rs. 2lac - 5lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Krishna Andhra pradesh
  • Competitive Exam Coaching Institute
    About Us: We at THE GATE COACH provide best coaching for GATE  IES..
    Locations looking for expansion Delhi
    Establishment year 1997
    Franchising Launch Date 2011
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater NEW DELHI Delhi
  • About Us: The Maple Bear™ program is owned by Maple Bear™..
    Locations looking for expansion Delhi
    Establishment year 2004
    Franchising Launch Date 2004
    Investment size Rs. 20lac - 30lac
    Space required 3400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Delhi
  • After School Activities
    Started in 2009, SportyBeans is India’s most reputed non-competitive multi-sport..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1200-1500 sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Maharashtra
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities