Hotline: 1800 102 2007
Hotline: 1800 102 2007
May, 06 2017

Soulflower announces network expansion to 6000 local stores, retail outlets and pharmacy stores

The natural personal care brand with a portfolio of over 200 products that range from oils to soaps is currently retailed through niche lifestyle stores, malls and e-tailing sites.

Soulflower announces network expansion to 6000 local stores, retail outlets and pharmacy stores

Soulflower, one of India’s leading brand for natural skin and hair products has announced plans to expand its market network to 6000 local stores, retail outlets and pharmacy stores across India.

The natural personal care brand with a portfolio of over 200 products that range from oils to soaps is currently retailed through niche lifestyle stores, malls and e-tailing sites.

Amit Sarda, Managing Director, Soulflower, said, "Non-availability of branded all natural products has been the biggest impediment for growth of the sector. Our market surveys have indicated a strong demand even among segments that were traditionally considered secondary target audiences. We are seeing a distinct shift in consumer preference and a clear change in character of our products from 'aspirational' to 'need based.'

Even among customers who cannot afford organic, an increasing number are beginning to purchase these in limited quantities, especially for use of children. We are hopeful of making strong inroads within a year itself and emerge as the de facto solution at a household level."

He added, "For close to two decades Soulflower has been investing in making products that are one hundred percent vegetarian and free of chemicals such as Paraben, Sodium Lauryl Sulfate (SLS) and others that are harmful to us. Back then the concept was niche and patronised only by the urban elite. However since the middle of the new millennium our sales across segments widened with increasing mass appeal."

Sarda said, "Our objective is to give consumers the benefit of making a choice. There are products in the market that may be non-conducive to the well-being of humans. By taking the expansion route and further penetrating the existing retail markets we aim to become the single largest player in the natural personal care segment in the country."

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Pet Stores
    About Us: Established in 2007, Pooch Planet is India’s leading chain..
    Locations looking for expansion Delhi
    Establishment year 2007
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Beauty Salons
    About Us: Studio99 – Unisex Salons & Spa- A journey from Coffee..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Supply Chain Management
    About Us: Established in 2004 in the UAE, Total Tools is..
    Locations looking for expansion Delhi
    Establishment year 2005
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Fine Dine Restaurants
    About Us: Launched in 2013, Biryani Blues is Delhi NCR’s largest..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities