Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jun, 02 2017

Set Wet starts a campaign for its new personalized deodrant range

Each can is customized to the person’s liking, right from being able to select the can color, to the photo and the name

Set Wet starts a campaign for its new personalized deodrant range

Marico Limited, one of India’s largest FMCG company, has launched a new variant of personalized deodorants for its marque male grooming brand, Set Wet. The brand provides consumers the chance of creating their own unique Set Wet can with their face and name on it.

In this personalized deodrant range, each can is customized to the person’s liking, right from being able to select the can color, to the photo and the name.

The brand also started a #WheresYourFace campaign, with Brand Ambassador Ranveer Singh, to launch this new range in an innovative and distinctive manner.

Anuradha Aggarwal, Chief Marketing Officer, Marico Limited, said, "The youth is increasingly seeking personal connection and association to everything they own. Taking cognizance of this, we have launched the new range of personalized Set Wet cans thereby setting the trend and making us the avant-garde of the personal care category. What is additionally unique is that the brand has reached out to its TG through a campaign that leverages influencers thereby creating an impact at a more profound and conversant level."

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Fitness Equipment Stores
    About Us: Anytime Fitness is the world’s largest and fastest growing..
    Locations looking for expansion Delhi
    Establishment year 2002
    Franchising Launch Date 2002
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Cosmetic Accessories
    About Us: Bringing together Scientific data and extensive human-energy infomration, biofeedback..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2011
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Banglore south Karnataka
  • About Us: Podar Jumbo Kids is the top-most Early Childhood Center..
    Locations looking for expansion Maharastra
    Establishment year 2004
    Franchising Launch Date 2004
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater MUMBAI Maharastra
  • Courier & Delivery
    About Us: Health Care Adda is the brand new face of..
    Locations looking for expansion Madhya pradesh
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size
    Space required 200
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Indore Madhya pradesh
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities