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Jun, 21 2017

Sensodyne teams up with airlines, Rajdhani trains to reach 1 million consumers

Sensodyne Deep Clean not only addresses tooth sensitivity but also offers consumers the cleaning and freshness benefits

Indian healthcare firm, GSK Consumer Healthcare has launched its new Sensodyne Deep Clean toothpaste for providing sensitivity relief, advance cleaning and long lasting breathe all in one, said the company in a statement.

Sensodyne has partnered with airlines, Rajdhani trains and business hotels to reach around 1 million consumers, for its drive experiential sampling.

Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare, said, "Sensodyne Deep Clean not only addresses tooth sensitivity but also offers consumers the cleaning and freshness benefits. Being a consumer preferred and expert-endorsed brand globally, we are confident that this variant will be well received by our consumers."

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