Hotline: 1800 102 2007
X
Search Business Opportunities
Dec, 21 2017

Selfie Craze Of Youth And Kids Boosts Cosmetic Use And Cosmetic Products

Some cosmetics products that have seen a spike due to heightened usage by pre-teens are nail art sunscreen kajal spotless creams and hair color

Use of certain cosmetics has risen sharply among children aged 10-12, according to a new study by consumer research firm Nielsen. Children, who are reaching puberty early, are being influenced by social media selfies on Instagram and videos on Snapchat, among others to look attractive.

Vandana Luthra, founder of cosmetics firm VLCC said “Kids suffer from many skin problems at adolescence, including acne, pigmentation and dark spots. To cover that and work on their appearance, most of the spending is on beauty and skincare.”

Some cosmetics products that have seen a spike due to heightened usage by pre-teens are nail art, sunscreen, kajal, spotless creams and hair colour. With the onset of early maturity and the desire to look attractive at a much younger age than before, products that used to target women as old as 18 are now looking at a much wider market beginning from the age of 12.

Sameer Satpathy, chief executive (personal care products business) at ITC said “it’s not only girls, who are concerned about their appearance. Boys, too, have taken to products such as hair gels and deos. “In an increasingly connected world, the need to look and feel good is becoming dominant than ever before at an early age. This is reflected in the fact that Engage, as a perfume brand, has received encouraging traction from the youth.”

Rajesh Shirali, executive director at Nielsen India, said, “Young females, especially in metros, have been using skin creams, face washes, make-up, foundation, colour cosmetics, highlights using hair colour even before attaining the age of 15-16. In addition, they have been visiting parlours for treatments such as facials, hair-removal and hair-colouring.”

Comment
image
Related opportunities
  • Tea and Coffee Chain
    About Us: Sippers is the brainchild of an IT professional turned..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Dealers And Distributors
    About Us: JanaJal is a unique ATM, conceptualized by the Supremus..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: ALKALINE WATER IONIZER IS A FUTURISTIC PRODUCT , VERY..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Why open one Food or Beverage Outlet? When you can..
    Locations looking for expansion New Delhi
    Establishment year 1957
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities