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Jan, 05 2018

Sanjiv Goenka Group Invests In Health Food Startup True Elements

The capital has been raised primarily for new product development marketing and Go-to-market both digital and offline

RP Sanjiv Goenka Group has invested Rs 5 crore for a minority stake in health food startup True Elements in a pre-series A round. The startup also saw participation from its existing investors as well.

True Elements which was founded by Puru Gupta and Sreejith Moolayil in 2014, offers a range of snacks and natural supplements that it claims are completely natural and inspired by grains and seeds consumed by our ancestors.

The capital has been raised primarily for new product development, marketing and Go-to-market both digital and offline.

The brand has so far had predominantly been in the digital space. It currently sells mostly through digital marketplaces, apart from its own website.

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