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Feb, 18 2017

Mrida to empower rural farmers and village folks through 'Earthspired'

Earthspired is envisioned as a 'Health & Wellness Initiative'. It will be a 'healthy', 'wholesome' and straight from 'Rural India' business.

Mrida, a Social Business Venture has formally launched its FMCG brand 'Earthspired', inspired by the earth, its origin to 'Soil' – Mrida in Sanskrit.

Earthspired is envisioned as a 'Health & Wellness Initiative'. It will be a 'healthy', 'wholesome' and straight from 'Rural India' business. Through Earthspired, Mrida seeks to build distribution channels for products such as millet based ground flour, cake mixes, cookies, healthy snacks and other similar products offering health benefits to the end user.

Besides providing healthy, wholesome offerings that come straight from the heart of rural India, this effort would help create much needed sustainable livelihood opportunities in remote rural areas and underserved communities – spreading smiles and transforming lives. The raw materials for Earthspired will be sourced directly from farming communities: cooperatives, farming federations and other farmer groups.

Arun Nagpal, Co-founder, Mrida Group, said, "Mrida' in Sanskrit means 'Soil'. And that, in a single word encapsulates what we stand for. Our product offerings emanate, literally as well as figuratively, from the soil. Mrida is all about business models for transforming lives, and Earthspired is an offering that fits well into the core philosophy and contributes to the larger Mrida story. Through Earthspired, Mrida also empowers rural farmers and village folk to create a self-reliant, progressive and sustainable economy."

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